About the Client:
UNICEF provides long-term humanitarian and developmental assistance to children and mothers in developing countries. The organization was created in 1946 and is headquartered in New York, USA. UNICEF and is one of the members of the United Nations Development Group and also its Executive Committee. UNICEF started its operations in India in 1949 and since then has been relentlessly working towards its objectives in the country.
DPS Newtown, Kolkata
Festoon provided the complete execution support for the project to the vendor agency.
The primary aim was to educate field workers, working in the field of child welfare, about the basic provisions covered by the Juvenile Justice Act 2006. The objective was to keep it simple, informative and yet interesting.
Keeping in mind the targeted viewers and the core objective, the presentation was developed by using 2D animation. An animated character, representing the field workers, was introduced and used as an anchor throughout the presentation. Provision of an interactive menu enabled viewers to select chapters of the act according to their choice and also to skip or replay any section based on their preference and requirement.
The presentation was simple to operate, entertaining and interesting to view and at the same time easy to understand.
Vendor Agency: Ideas M&A