About the Client:
The Essar Group is a multinational conglomerate with investments in various sectors including steel, energy, infrastructure and services. The energy division of Essar is a world-class, low-cost, integrated energy company focused on India and positioned to capitalize on India’s rapidly growing energy demand.
Essar Energy assigned Festoon to prepare an audio-visual presentation that would be displayed among its employees to sensitize them about the various road and traffic safety guidelines that the company has formulated for its workers.
The main challenge for this project was an audio-visual presentation has been prepared in 2D animation medium which could depict the viewers about the road safety measures and the consequences of its ignorance that could led them to death.
To sensitise the viewer and to reach them with a social awareness message, a 2D audio-visual capsule has been prepared with the help of our rich in-house resource. The entire script making part, execution of the pictorial drawings of the characters portrayed in the capsule, editing and background music and voice over execution has been done by us keeping in the mind that the presentation should bear a sound aesthetical as well as technical essence which could relate the emotional feelings of the viewers with their surrounding reality.